Equinox Design Superb Stand for Ultraplay @ ICE Totally Gaming 2017

Live E-Gaming Competitions and On-Stand Casino

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The ICE Totally Gaming Show in London is the ultimate show in online betting and gaming, and when Ultraplay signed up to exhibit in 2017, they knew Equinox were odds-on to design and build them the best stand in the ExCeL

“Ultraplay had taken a large stand space at the show” said Danny Vento, Account Manager for Equinox. “In a competitive environment with over 30,000 attendees, we wanted to give them something that would attract the largest chunk of those visitors, and make them want to step up and see what they were all about.”

ICE Totally Gaming is the world’s platform for gaming solution exploration, providing industry decision makers with the most significant showcase of products and services. Ultraplay offer an innovative approach to the online gaming industry, providing advanced betting solutions, focused on eSports, sports betting, casino, live betting and bitcoin solutions; and those were key messages that needed to be shouted out loud by their stand.

“It was Ultraplay’s first exhibition as a company, and they wanted to make a splash!” said Danny.  “They went for a 24m x 11m stand space, with room for height and presence, and our designers loved getting their teeth stuck in to this one with all the room they had to play with.”

Team Equinox presented a 3D design for a double decker stand, with plenty of interaction for visitors, and some very noticeable features.

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Live E-Gaming Competition

“Ultraplay elected to have impact branding across all sides of the stand, which dominated the view across the halls” Danny told us. “And as well as reception desks, countless tablets and smart phones for interaction; we created a live e-gaming competition where teams from all over the world took part, with live betting a key feature.”

He added: “In addition to this, we integrated the live casino onto the stand where people could access the Baccarat and play in real time with our croupier’s.”

It also came with a welcoming corporate feel too, which meant there were various social areas and meeting zones on the stand, and a 6m x 4m VIP suite on the upper tier of the stand.

Danny said: “We went for a lot of interaction, which encouraged visitors to go on the stand and try out what Ultraplay had to offer.  It meant they could also sign up for Ultraplay accounts, and left the stand with a great impression of the company.  That’s what you want from an objective-led exhibition stand.”

Equinox are currently designing stands for ICE Totally Gaming 2018. If you’re exhibiting and would like a chat about your stand, or if you’ve got any queries about other exhibitions and events, contact Equinox on +44 (0)113 244 1300.