Specialist plastics manufacturer Brett Martin knew who to turn to again as they showcased their plastic sheet range at the FESPA 2016 show in Amsterdam.
They’ve been using creative exhibition stand designers Equinox of Leeds for a number of years, in a partnership that has blossomed and grown over time.
“Once again, Brett Martin chose us as their stand designer for this show” said Nick Hardy, Equinox director. “They’re a global player who supply specialist plastic products for construction, fabrication, print and display all over the world; so, they needed a team who understands the magnitude of their business, and delivers something in line with their position in the industry.”
Brett Martin is one of Northern Ireland’s most successful independent manufacturing companies, employing over 800 people throughout the UK and Europe.
“They’d taken a 35m2 space at the show” Nick said. “And they wanted to incorporate presentation areas, a storage room, seating; and create some high-visual impact – something with a subtle, yet unexpected difference.”
And vibrancy was the key. Taking Brett Martin’s own “Performance Evolved” branding, Equinox made a 3m high wall out of that on the left of the stand to give it a clean and clear look. The “Performance Evolved” theme was carried through to the main feature wall where 25 butterflies of various vibrant colours attracted the visitor, causing intrigue.
“The butterfly wall was slightly unusual and drew people up to the feature wall” Nick told us. “It enticed the visitors to that area of the stand, where they were then exposed to product samples that were mounted to the wall”
He added: “We’d persuaded the visitor to come on to the stand and in doing so they’d made their way to the area where the key business messages were presented.”
For fantastic utilisation of space, the feature wall doubled up as a hidden storage room for Brett Martin.
The stand was 3m high, and Equinox produced a large, suspended banner above it to give Brett Martin exposure from every view in the exhibition hall.
“We saw plenty of visitors on the Brett Martin stand, who perhaps came on for a browse but ended up having a chat with the team” Nick said. “They felt comfortable enough to stay for a while, which meant that the stand did what it was supposed to do. We were pleased with the result.”
If you’re seeking an innovative exhibition stand, with considered design and creative concept, contact Equinox on +(0)113 244 1300 or by email firstname.lastname@example.org